I’m a UX Design Director with over 15 years of experience helping teams consistently deliver better product experiences, with deep expertise in financial services. My work is driven by curiosity and guided by real insight, using performance metrics and alignment workshops to set clear priorities and make strategic product decisions.
My experience spans the full customer lifecycle, from acquisition and application through onboarding, servicing, and retention. I work closely with product, engineering, and business partners to bring clarity to complex systems, helping teams see the end-to-end picture through journey mapping, prototyping, and user testing.
I also invest in mentoring UX talent so sound thinking, decision-making, and execution quality scale across teams, particularly in regulated spaces where consistency and clarity are non-negotiable.
As AI continues to shape product development, I’m intentional about keeping design grounded in human judgment, empathy, and accountability, while using AI technology and platforms to accelerate insight and execution without losing sight of who we’re building for.
What teammates and clients have shared:
“I’ve probably learned the most about UX working with Marcelo.”
“Marcelo is always thoughtful and intentional in his ideas and approach."
"He asks questions that force us to confirm our point of view.”
“Clients know him and respect his input.”
“He’s always very collaborative and ready to talk through problems.”
“He gives great feedback and can quickly zero in on what he’s looking for."
"He’s a good listener and values others’ ideas.”